Our platform of original content, industry events, and the ideas we can't stop thinking about.

Our platform of original content, industry events, and the ideas we can't stop thinking about.

I was with a bunch of animators (or Motion Designers, whatever you want to call us) watching TV in the Animators Room of one of the largest TV channels in Brazil. We all noticed something “off” about the car crash that was playing on repeat…

The industry isn't heading for a crash. It's already in one.

Our Executive Director, Isabelle Debnam, is heading into her third year as an Assisterhood mentor, and we couldn't be prouder. With almost 100 mentors in leadership across Australia, Aotearoa, LA, and Singapore, this is the biggest year yet!

Assisterhood 2026 Mentor Announcement

Most founders and product teams don’t struggle with building. They struggle with articulating. They know their product inside out, but translating complexity into clarity is hard. Especially when you’re deep in it.

Complexity isn't the problem. Clarity is.

Creativity isn't decoration... It's structural. When it's embedded from the start, it changes things. When it's added at the end, it's merely decoration.

There's nothing nice about creativity.

We’re proud to be partnering with Creative Brisbane Collab. A collective of 350+ organisations and individuals working to strengthen the relationship between Brisbane’s creative industries and corporate sector.

New Partnership: PEDRA x Creative Brisbane Collab.

The deadline was tight, so instead of presenting the storyboard, I emailed it through. A big mistake in hindsight. The response came back faster than I expected...

Slow death by committee.

Connection and community is at our core, which is why we are proud to be partnering with CreativeMornings Brisbane.

New Partnership: PEDRA x CreativeMornings Brisbane

NodeFest Melbourne 2025

When we say we're in the business of Motion Design, we really mean it! Honoured to take home the trophy in the Motion Design category at this year’s Brisbane Advertising and Design Club Awards for our work with EFTlab.

BADC Motion Design Award 2025

Last week I had the chance to attend the Anymotion Festival in São Paulo, an incredible celebration of animation and motion design.

Anymotion Festival, São Paulo 2025

This opportunity allowed me to completely get out of my comfort zone, and experience a different level of belonging.

Blossom with Petrus Pommé | CreativeMornings

PEDRATOPIA Archives

Staying true to your origins.

Motion Design Awards Video of The Day