Motion Design Awards Video of The Day: EFTsim "Untangle Your Payment System"

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PEDRA Studio
2 min read
Published
September 18, 2025
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Motion Design Awards Video of The Day: EFTsim "Untangle Your Payment System"

We’re stoked to share that our EFTsim product film won Motion Design Awards Video of the Day. 🏆

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Untangle Your Payment System

As a leader in innovative payment testing solutions, EFTlab needed a compelling product film to launch their new offering: EFTsim, the next generation of payment testing simulators.

Anchored on the idea of “untangling your payment system” the film pulls viewers into a dynamic world where a single trigger sets off a massive ripple effect. Where small actions create big impact.

Driven by a carefully designed soundtrack, the film goes from the simulator ferociously working in the micro sphere, to its impact on a more macro scale. It communicates the product’s capabilities, integrations and proof points, with the final scene making a clear nod to the infinite automation of the platform.

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A huge thank you to EFTalab for the trust, and our team for all the hard work.

Thanks to everyone who voted!

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See the full EFTsim case study here.

To see more of our work in fintech software, SaaS and technical storytelling, check out our portfolio.