The Client

Buckner Brand Management was established in 1926 and today remains a 100% Australian, family-owned business. Their longevity is based on an innovative culture and a team that’s been invested in a shared future for nearly a century.

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Strategy

With a broad end-to-end offering, BBM struggled to communicate what they do when talking to prospective customers. Internally, they were also navigating inconsistent brand messaging.‍

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Anchored on the idea of Make Good Easy, the film pulls viewers into a world where BBM handles everything: a single-source, end-to-end solution for the design, sourcing, production and distribution of print and branded products.

Design

The BBM team is passionate about all things brand, and that energy was felt from day one. Working in close collaboration, we dug into their service ecosystem to find what truly sets them apart.

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Once the "what" was clear, the visual language followed: a 70-second film that honours BBM's existing brand identity while weaving in subtle nods to the values that have kept them trusted for nearly a century.

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The film soundtrack was custom made to match, tuned to the rhythm of the visuals, to build atmosphere and trigger the right emotions.

Results

The brand campaign has successfully streamlined sales cycles, turned customers into internal champions and reinforced BBM’s position as a market leader.

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The film’s visual language – its messaging, brand shapes and UI design – has since been integrated across BBM’s broader sales and marketing touchpoints, bringing consistency to the brand experience at every stage of the customer journey.

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“Working with PEDRA was a genuinely enjoyable experience. From the outset, they took the time to deeply understand our brand and the message we wanted to convey. What stood out most was their ability to distil that complexity and crystallise it into a clear, compelling and visually engaging story that truly reflects who we are.”

Rosalyn Dunn

GM People & Growth, BBM