As a leader in innovative payment testing solutions, EFTlab needed a compelling product film to launch their new offering: EFTsim, the next generation of payment testing simulators.
Anchored on the idea of “untangling your payment system” the film pulls viewers into a dynamic world where a single trigger sets off a massive ripple effect. Where small actions create big impact. Driven by a carefully designed soundtrack, the film goes from the simulator ferociously working in the micro sphere, to its impact on a more macro scale. It communicates the product’s capabilities, integrations and proof points, with the final scene making a clear nod to the infinite automation of the platform.
PEDRA Studio
Petrus Pommé
Marcus Rizzo
Victor Bandeira
Lucas Marreiro - HERO AUDIO
Credits