Less Cryptic, More Crypto

Swyftx

In collaboration with the Swyftx team we produced a brand film for their “Good Design Awards” submission, with the purpose of featuring the recent app updates. This being the first project with Swyftx, we approached it with the intention of exploring what the brand could look like when in motion.

Swyftx walked away with the gold for the 2022 Digital Apps & Software category.

This video lead to a range of motion collateral from social media ads, to the app preview video on the App Store.

In order to continually develop the brand in motion, we have also explored animating some of the Swyftx team values and principles illustrations by Debra Lim.

Product Head of Design

Brooke White

Illustrations

Debra Lim

UI Design

Swyftx Product Team

Credits

Compositions

Petrus Pommé

Animation

Petrus Pommé

+Projects
PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.
LINKEDININSTAGRAMHOMEWORKCOLLABSABOUTSAY HI