Known for pushing the boundaries, MakerX is a research and development studio at the forefront of digital innovation. To launch their latest venture, they needed more than a standard explainer video, they needed an immersive experience.
Centred on the idea of having an AI consultant embedded within your team, the film immerses viewers in the world of MakerBOS, a zero-touch Business Operating System. Through real-time collaborative exchanges between the AI agent and company employees, it uncovers the company’s processes, team dynamics and hidden frictions, brought to life through VPN-notation-inspired visuals.
The story reaches its climax when the second dimension reveals the flat grids as just fragments of a much larger tridimensional ecosystem. The system’s full potential is unlocked when MakerBOS connects with an existing platform gaining access to its data. In that moment, the “tower” comes alive, symbolising the transformation of raw information into unified intelligence between Human and Machine.
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PEDRA Studio
Michael Bye
Jess Bye
Isabelle Debnam
Michael Bye
Petrus Pommé
Credits
MakerX
Brent Kerr
JM del Pino
Lucas Marreiro - HERO AUDIO
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