The Client

Prodigi is an AI-powered imagery pipeline built for e-commerce brands. Their product transforms raw product photos into consistent, studio-quality imagery in a single click. No prompts. No complicated workflows. No waiting seven days for a shoot.

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Strategy

For e-commerce brands, imagery is everything, and getting it right is often slow, expensive, and repetitive. Prodigi was built to solve that bottleneck. For a product entering the market with no existing audience, the challenge was explaining what it does and making people feel the gap it closes.

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The brief was clear: a soft-launch product film that could anchor Prodigi's market entry, demonstrate the product in action, and drive early sign-ups.

Design

The launch film was built for scroll-stopping. Tight pacing and dynamic transitions reflect both the speed of the product and the platform it was launching on. Visual language reinforces what sets Prodigi apart: premium, consistent output that doesn't ask anything of the user.

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Results

Prodigi launched to strong early engagement and immediate product traction, with 5k+ images generated in the weeks following the soft-launch. With 50 brands already onboarded and a pipeline building, the foundation is set.

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"PEDRA were fantastic to collaborate with, from the initial brief to the final handover. They brought innovative ideas to the table while staying aligned with our objectives and vision. I highly recommend working with this team for any animation projects."

Lewis Bolton

Founder & Director, Prodigi Studio