The Client

InDebted is a global fintech company redefining how organisations support consumers through debt. Human-centred by design, they've built a platform that puts empathy and outcomes at the centre of a space that has historically lacked both.

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Strategy

Closing a Series C round is a signal to customers, to the market, and to future talent. InDebted needed to own that moment publicly, across a broad audience that ranged from existing followers to potential investors seeing the brand for the first time.

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The goal was to announce the milestone, make people feel the weight of it and connect it back to the mission driving the growth.

Design

The 90-second film was designed for impact, with or without sound — a non-negotiable for social media. Every design decision stayed close to InDebted's brand: modern, considered, and human. The result is a film that reads as a celebration without losing the clarity of the message.
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Results

The film resonated across the InDebted team and gave investors the recognition the milestone deserved — a public moment that honoured both the journey and the people who backed it.