A product film designed to stand the test of time.
Paypa Plane was founded on a simple principle: payments can be better for everyone involved. Their product, Smart Payment Agreements, delivers durable, agreement-led controls that govern recurring and automated payments before issues arise, not after.
Explaining a payments infrastructure product to a fintech audience is a precise challenge. Paypa Plane needed a 90-second animation that could hold its own at a finance conference in San Diego and live permanently on their website. Two very different contexts, one film.
The brief arrived with a two-week deadline. There was no room for lengthy exploration, which meant the research and development phase had to move fast, pushing the boundaries of the brand early to find new forms of expression, then rationalising every decision before locking anything in.
The film had to be as conceptual as it was technical, translating the product’s logic into a visual language without oversimplifying the system behind it. Every element was purposeful. The figure representing the bank institution, for example, is a yellow diamond; a subtle nod to CommBank, one of Paypa Plane's clients.
The result is a film that works across both contexts it was built for: compelling enough to hold a conference room, clear enough to do the explaining on its own on the website.
The film has become a permanent fixture of Paypa Plane's brand presence, doing the work of communicating a genuinely complex fintech product with clarity and craft.
Katie Norbury
Head of Marketing & Communications, Paypa Plane