Unlocking Your Payment Potential

Paypa Plane

With a short deadline of 2 weeks, Paypa Plane approached us to help them develop an animation that would explain their business model within 90 seconds. Given the system's complexity and the nature of the industry, the piece had to be as conceptual as technical. The animation ended up being shown for the first time at a finance conference in San Diego, and has since made its way onto the Paypa Plane website.

During the research and development stages, we like to keep things pretty loose - not hesitating to push the boundaries of the brand and create room for new forms of brand expression.

In our design practice, we place great importance on rationalising each decision and ensuring there is a purpose behind every choice. For example, the figure representing the bank institution is a yellow diamond subtly resembling the CommBank logo, one of Paypa Plane's clients.

Produced by

PEDRA Studio

Art Direction

Petrus Pommé


Barbara Souza

Petrus Pommé

Sound Design

Petrus Pommé



Paypa Plane

Paypa Plane CEO

Simone Joyce

Paypa Plane CMO

Katie Norbury

Paypa Plane Head of Creative

Damian Joyce

PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.