With a short deadline of 2 weeks, Paypa Plane approached me to help them develop an animation that would explain their business model within 90 seconds. Given the system's complexity and the nature of the industry, the piece had to be as conceptual as technical. The animation ended up being shown for the first time at a finance conference in San Diego, and it’s since made its way to the Paypa Plane website.
During the research and development stages, I like to keep things pretty loose, I don’t hesitate to push the boundaries of the brand and create room for new forms of brand expression.
In my design practice, I place great importance on rationalising each decision and ensuring there is a purpose behind every choice. For example, the figure representing the bank institution is a yellow diamond subtly resembling the CommBank logo, one of Paypa Plane's clients.