With Askable continuously evolving their product, it was time (yet again) to share some exciting new features with their users and brand partners.
The animation takes the viewer on a journey of how these features streamline the user research process — emphasising notetaking, tagging, collaboration, sharability and faster insights.
To illustrate all the elements of this story, I felt the need to use a mix of techniques — 2D animation and typography to translate the user interface, 3D design to portray the tactile side of products, and in-studio filming to bring the people element to it.
Take a peek at some R&D below.
Brandon Di Bartolo