Streamlined User Research


With Askable continuously evolving their product, it was time (yet again) to share some exciting new features with their users and brand partners.

The animation takes the viewer on a journey of how these features streamline the user research process — emphasising notetaking, tagging, collaboration, sharability and faster insights.

To illustrate all the elements of this story, we felt the need to use a mix of techniques — 2D animation and typography to translate the user interface, 3D design to portray the tactile side of products, and in-studio filming to bring the people element into it.

Take a peek at some R&D below.

Produced by

PEDRA Studio


Isabelle Debnam

Art Direction
Sound Design

Petrus Pommé




Askable Head of Product

Ash Ivory

Askable Product Builder

Brandon Di Bartolo

PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.