For the Australia-wide P4P Charity Raffle campaign, I designed the campaign identity and motion graphics for their marketing campaign across all brand social channels. The video needed to communicate the brand purpose, charities and causes, impact, and prizes in an engaging and fun way in order to resonate with their key target audiences.
As part of this campaign, I rolled out several video variations for advertising and a Snapchat filter to engage with the younger demographics.
What’s better than playing to win? Playing for a purpose.
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