We crafted the identity and motion graphics for the Australia-wide Play for Purpose Charity Raffle campaign. The objective was to effectively communicate the brand's purpose, highlight the associated charities, showcase the impact, and present the prizes in a manner that was both engaging and enjoyable.
This approach was designed to ensure strong resonance with their key target audiences.
To further enhance engagement, we produced several video variations for advertising and created a Snapchat filter aimed at connecting with younger demographics. After all, what’s better than playing to win? Playing for a purpose.
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