What’s better than playing to win?

Play for Purpose

For the Australia-wide P4P Charity Raffle campaign, I designed the campaign identity and motion graphics for their marketing campaign across all brand social channels. The video needed to communicate the brand purpose, charities and causes, impact, and prizes in an engaging and fun way in order to resonate with their key target audiences.

As part of this campaign, I rolled out several video variations for advertising and a Snapchat filter to engage with the younger demographics. 

What’s better than playing to win? Playing for a purpose.

Produced at

Orange Digital

Scripting & VO

Isabelle Debnam


Art Direction

Petrus Pommé

Petrus Pommé acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. I live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.