The Client

New Word Order is a female-founded, independent Brisbane agency turning unseen energy into visible results. For over two decades, NWO has helped organisations create real impact.

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Strategy

NWO repositioned to sharpen what has always been true of their work: an undercurrent of energy that runs through everything they do, and everyone who does it.

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NWO led the rebrand and its visual identity, while PEDRA came on board as motion design partner, tasked with bringing the storyboard to life.

Design

The main challenge was communicating unseen energy through motion. How do you visualise something you can't see? Early studies into how the brand could move (below) revealed the key insight: a mix of camera blur and momentum was the perfect visual language to deliver the message.

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Results

The brand launch film laid the foundations for a dynamic motion system that NWO can build on for years to come.

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“Working with PEDRA was a pleasure. We reached out to them to help us bring to life our new brand via motion and boy did they deliver! On one of the initial calls the team said “If you work with us, it will be quality” and they stuck to their word. As a fellow operator in the agency landscape it’s rare to find a partner who is willing to come onboard and stretch a vision like they do.”

William Grunwald

Strategist (Brand and Digital), New Word Order

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