The Client

Askable is the research platform built to connect teams with the right participants, faster. Askable+ was their next step — a new feature designed to remove the friction that makes traditional user research slow, expensive and harder than it needs to be.

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Strategy

User research has a well-known bottleneck problem. Recruiting participants, coordinating sessions, managing the back-and-forth between researchers and clients — the process is fragmented by design, and the people who feel it most are the ones doing it every day.

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Askable+ was built to fix that. The launch at UX Australia 2021 put the product in front of exactly the right room: UX researchers, product teams and design leaders who knew the pain intimately. The film needed to speak to that audience directly — demonstrating the ease of the new features while making the value immediately legible to prospective users encountering Askable for the first time.

Design

The hybrid format was the right choice for a product built around human connection. Live action brings the two key users — the UX Researcher and the Client — into the frame, grounding the product story in recognisable, real-world scenarios.

Results

The film made its debut at UX Australia as the centrepiece of the Askable+ launch.

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The launch generated immediate traction — positive reception from the conference audience, demos booked, and meaningful new brand awareness in a community that the product was built to serve.