Next-Gen Cloud Payment


We were engaged by EFTlab to create a brand film designed to unravel the complexities of their platform to their prospects.

The challenge was to harmonise the conceptual and technical aspects with a strong emphasis on visually representing the platform's customisability, modularity and flexibility.

The dynamic elements and continually expanding pathways effectively symbolise what EFTlab provides to its clients: boundless opportunities for growth and customisation.

After the success of the first video, we created a second brand film to showcase the features and benefits of EFTlab's Cloud Native technology, while also further developing the brand in motion.

Collaborating closely with the EFTlab team, we managed the project from the initial concept and storyboarding stages through to design and final motion.

Produced by

PEDRA Studio

Art Direction
Sound Design

Petrus Pommé




Marketing Manager

Yifat Shirben

PEDRA Studio acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. We live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.