Next-Gen Cloud Payment


EFThub reached out to me to collaborate on creating an animation designed to unravel the complexities of their platform to their prospects.

The challenge was to balance the conceptual and technical aspects with a strong emphasis on visually representing the platform's customisability, modularity and flexibility.

We explored different approaches to telling this story in the research and development phases.

The dynamic elements and continually expanding pathways effectively symbolise what EFTlab provides to its clients: boundless opportunities for growth and customisation.

Produced by

Art Direction
Sound Design

Petrus Pommé




Marketing Manager

Yifat Shirben

Petrus Pommé acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. I live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.