We were engaged by EFTlab to create a brand film designed to unravel the complexities of their platform to their prospects.
The challenge was to harmonise the conceptual and technical aspects with a strong emphasis on visually representing the platform's customisability, modularity and flexibility.
The dynamic elements and continually expanding pathways effectively symbolise what EFTlab provides to its clients: boundless opportunities for growth and customisation.
After the success of the first video, we created a second brand film to showcase the features and benefits of EFTlab's Cloud Native technology, while also further developing the brand in motion.
Collaborating closely with the EFTlab team, we managed the project from the initial concept and storyboarding stages through to design and final motion.
PEDRA Studio
Petrus Pommé
Credits
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