Bhuja Chips product launch


For the Bhuja Chips product launch, Majans wanted to engage their strong social media following to reach and encourage as many new customers as possible. For their digital marketing campaign, I created a 30-second video where the lead character is transported to a particular environment each time they eat a different chip.

The scenes I created were based on consumer insights from the target audience and portray situations where the product is consumed. The campaign reached more than 2 million consumers through social platforms and established a database of 9.5+k subscribers for future marketing campaigns.

Produced at

Orange Digital


Isabelle Debnam



Cintia Souza

Isabelle Debnam

Brendan Pearce

Art Direction

Petrus Pommé

Petrus Pommé acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. I live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past and present.