Behind the Smile

Team Culture Series

Every brand has a story, and behind every brand are people that make it unique. ‘Behind the Smile’ is a series I directed and produced to reflect the company culture of Ethos Orthodontics. This was an 8 part series that reflected the fun, friendly personality of the team as a way of combatting the ‘scary dentist’ stereotype.

Maybe your boss has an amazing rock ‘n’ roll vinyl collection, or your receptionist was training for the Olympics? You can check out the videos on the Ethos Orthodontics website, social channels, and YouTube.

Ethos Orthodontics


Orange Digital

Production & Post

Petrus Pommé

Script & Interviewer

Isabelle Debnam


Petrus Pommé acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia. I live and work on the traditional lands of the Jagera & Turrbal people and I pay my respects to their Elders past, present and emerging.