Every brand has a story, and behind every brand are people that make it unique. ‘Behind the Smile’ is a series I directed and produced to reflect the company culture of Ethos Orthodontics. This was an 8 part series that reflected the fun, friendly personality of the team as a way of combatting the ‘scary dentist’ stereotype.
Maybe your boss has an amazing rock ‘n’ roll vinyl collection, or your receptionist was training for the Olympics? You can check out the videos on the Ethos Orthodontics website, social channels, and YouTube.