In 2020, during peak lockdown in Australia, 99 Bikes launched their “More Time For What Really Matters” electric bike campaign.
Working alongside the SEM team, I scripted and produced multiple 6-second, 15-second, and 30-second videos to encourage people to “Go Further, Go Faster, and Get Fitter” on an electric bike. Using real footage of hectic inner-city traffic and busy public transport, choosing to ride an electric bike is a no-brainer!
“Happy as a pig in mud! The storyboarding and messaging work perfectly with the landing page.” - Aimee, 99 Bikes Marketing Manager
Every year 99 Bikes runs its annual Black Friday sale, showcasing a wide range of products available. I produced several 6, 15, and 30-second video ad variations as part of their omnichannel campaign.
Credits
