EFThub reached out to me to collaborate on creating an animation designed to unravel the complexities of their platform to their prospects.
The challenge was to balance the conceptual and technical aspects with a strong emphasis on visually representing the platform's customisability, modularity and flexibility.
We explored different approaches to telling this story in the research and development phases.
The dynamic elements and continually expanding pathways effectively symbolise what EFTlab provides to its clients: boundless opportunities for growth and customisation.
PEDRA.tv
Petrus Pommé
Credits
EFTlab
Yifat Shirben