For the Bhuja Chips product launch, Majans wanted to engage their strong social media following to reach and encourage as many new customers as possible. For their digital marketing campaign, I created a 30-second video where the lead character is transported to a particular environment each time they eat a different chip.
The scenes I created were based on consumer insights from the target audience and portray situations where the product is consumed. The campaign reached more than 2 million consumers through social platforms and established a database of 9.5+k subscribers for future marketing campaigns.
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Credits
Cintia Souza
Isabelle Debnam
Brendan Pearce
Petrus Pommé
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